Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 76
Página xi
... Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass Communications Opinion Leadership and Mass Media Effect XV . A Summary of Influences and Influentials The Social Location of Opinion Leader ...
... Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass Communications Opinion Leadership and Mass Media Effect XV . A Summary of Influences and Influentials The Social Location of Opinion Leader ...
Página xii
... Opinion Leadership 6. Correlates of Opinion Leadership 7. Other Attitude Questions 8. Extraneous Questions 840 Appendix C. On Follow - up Interviewing and Analysis 353 1. The Evolution of the Follow - up Questionnaire 2. Two Kinds of ...
... Opinion Leadership 6. Correlates of Opinion Leadership 7. Other Attitude Questions 8. Extraneous Questions 840 Appendix C. On Follow - up Interviewing and Analysis 353 1. The Evolution of the Follow - up Questionnaire 2. Two Kinds of ...
Página xvi
... opinion leaders relayed the content of newsweeklies to their constitu- ents , Bernard Berelson et al's ( 1954 ) ... leader idea was mere camouflage for the direct effects of the media , and from researchers such as Lang ( 1981 ) , Adorno ...
... opinion leaders relayed the content of newsweeklies to their constitu- ents , Bernard Berelson et al's ( 1954 ) ... leader idea was mere camouflage for the direct effects of the media , and from researchers such as Lang ( 1981 ) , Adorno ...
Página xxiv
... leadership of " opinion leaders " is spelled with a small " 1. " As everyday influentials , they are ubiquitous ; it has proven of little use to single them out one by one . The secret is to locate those segments of a population that ...
... leadership of " opinion leaders " is spelled with a small " 1. " As everyday influentials , they are ubiquitous ; it has proven of little use to single them out one by one . The secret is to locate those segments of a population that ...
Página 3
... leadership was discovered almost accidentally . During the 1940 presidential ... opinion in their fellows . This finding came to the attention of Mr. Everett ... opinion leadership . Each social stratum generated its own opinion leaders ...
... leadership was discovered almost accidentally . During the 1940 presidential ... opinion in their fellows . This finding came to the attention of Mr. Everett ... opinion leadership . Each social stratum generated its own opinion leaders ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women