Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
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Página vii
... Opinion Leader Idea and the Two - Step Flow of Communication The Rediscovery of the Primary Group : Case Histories of an ... Opinions and Attitudes The Instrumental Function : The " Benefits " of Conformity 15 31 43 48 Providing a Social ...
... Opinion Leader Idea and the Two - Step Flow of Communication The Rediscovery of the Primary Group : Case Histories of an ... Opinions and Attitudes The Instrumental Function : The " Benefits " of Conformity 15 31 43 48 Providing a Social ...
Página xxix
... attitudes and opinions are transmitted : the study of communications . When we speak of studying communications , we must immediately face up to the transmission of ideas . We have , in the past , tended to think of idea communication ...
... attitudes and opinions are transmitted : the study of communications . When we speak of studying communications , we must immediately face up to the transmission of ideas . We have , in the past , tended to think of idea communication ...
Página 8
... opinions and attitudes are often gen- erated and / or reinforced in small intimate groups of family , friends , co - workers . Opinions are more stable if they are shared by a group , and , under pressure of a " campaign , " people are ...
... opinions and attitudes are often gen- erated and / or reinforced in small intimate groups of family , friends , co - workers . Opinions are more stable if they are shared by a group , and , under pressure of a " campaign , " people are ...
Página 19
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Página 23
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Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women