Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 52
Página vii
... Pattern Section Two : Norms and Networks in the Process of Persuasion : Linking Small Group Research with Mass Media Research III . An Essay in Convergence IV . Norms and Small Groups : The Shared Character of Opinions and Attitudes The ...
... Pattern Section Two : Norms and Networks in the Process of Persuasion : Linking Small Group Research with Mass Media Research III . An Essay in Convergence IV . Norms and Small Groups : The Shared Character of Opinions and Attitudes The ...
Página viii
... Patterns of Transmission Strategic Points of Transmission VII . The Group and the World Outside : Implications for Mass Media Research Communicating to the Group The Group in an Organizational Context The Traditional Community ...
... Patterns of Transmission Strategic Points of Transmission VII . The Group and the World Outside : Implications for Mass Media Research Communicating to the Group The Group in an Organizational Context The Traditional Community ...
Página x
... Pattern Life - Cycle Position and Marketing Leadership : " The Large - Family Wives " Gregariousness and Marketing Leadership The Extent of Marketing Influence Within the Family The Flow of Marketing Influence : A Summary XI . Fashion ...
... Pattern Life - Cycle Position and Marketing Leadership : " The Large - Family Wives " Gregariousness and Marketing Leadership The Extent of Marketing Influence Within the Family The Flow of Marketing Influence : A Summary XI . Fashion ...
Página xxvii
... Patterns of Influence : Local and Cosmopolitan Influentials . " Social Structure and Social Theory . New York : Free Press . Mutz , Diana C. ( 1998 ) . Impersonal Influence : How Perceptions of Mass Col- lectives Affect Political ...
... Patterns of Influence : Local and Cosmopolitan Influentials . " Social Structure and Social Theory . New York : Free Press . Mutz , Diana C. ( 1998 ) . Impersonal Influence : How Perceptions of Mass Col- lectives Affect Political ...
Página xxix
... patterns of the Ameri- can people . We have begun to build a significant body of knowledge about how people change some of their tastes , preferences , and behavior patterns . Research - wise , we have , for years , been able to take ...
... patterns of the Ameri- can people . We have begun to build a significant body of knowledge about how people change some of their tastes , preferences , and behavior patterns . Research - wise , we have , for years , been able to take ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women