Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 38
Página viii
... Personal Influence I. Criteria of Influence The Generally Influential The Specific Influentials Everyday Contacts A Comparison and a Tentative Result Self - Detected Leaders 66 82 116 137 II . A Technique of Confirmation The Follow - up ...
... Personal Influence I. Criteria of Influence The Generally Influential The Specific Influentials Everyday Contacts A Comparison and a Tentative Result Self - Detected Leaders 66 82 116 137 II . A Technique of Confirmation The Follow - up ...
Página ix
... Contacts Acknowledgment of Alleged Roles The Extent of Confirmation Conclusion Section Two : The Impact of Personal Influence 149 III . The Place of Impact Analysis in the Study of Influence 162 IV . Searching for and Assessing the ...
... Contacts Acknowledgment of Alleged Roles The Extent of Confirmation Conclusion Section Two : The Impact of Personal Influence 149 III . The Place of Impact Analysis in the Study of Influence 162 IV . Searching for and Assessing the ...
Página 9
... personal contact has come to the attention of the field worker . Even in our own society there are situations which deserve re - analysis from this point of view : for instance ; the role of the agricultural agent and of fellow fanners ...
... personal contact has come to the attention of the field worker . Even in our own society there are situations which deserve re - analysis from this point of view : for instance ; the role of the agricultural agent and of fellow fanners ...
Página 58
Alcanzaste el límite de visualización de este libro.
Alcanzaste el límite de visualización de este libro.
Página 123
Alcanzaste el límite de visualización de este libro.
Alcanzaste el límite de visualización de este libro.
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women