Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Elihu Katz, Paul Felix Lazarsfeld. Personal Influence The Part Played by People in the Flow of Mass Communications Elihu Katz & Paul F. Lazarsfeld With a new introduction by Elihu Katz and a foreword by Elmo Roper Personal Influence. Front ...
Elihu Katz, Paul Felix Lazarsfeld. Personal Influence The Part Played by People in the Flow of Mass Communications Elihu Katz & Paul F. Lazarsfeld With a new introduction by Elihu Katz and a foreword by Elmo Roper Personal Influence. Front ...
Página i
Elihu Katz, Paul Felix Lazarsfeld. Personal Influence Personal Influence The Part Played by People in the Flow.
Elihu Katz, Paul Felix Lazarsfeld. Personal Influence Personal Influence The Part Played by People in the Flow.
Página ix
... Personal Influence 149 III . The Place of Impact Analysis in the Study of Influence 162 IV . Searching for and Assessing the Impact of Various Influences 167 The Art of Asking Why The Assessment of Impact The Impact Ratings V ...
... Personal Influence 149 III . The Place of Impact Analysis in the Study of Influence 162 IV . Searching for and Assessing the Impact of Various Influences 167 The Art of Asking Why The Assessment of Impact The Impact Ratings V ...
Página xxi
... influence on individual decisions or the changing roles of these sources over time . Unlike the decision model , the diffu- sion model attempts to obtain adoption data " objectively , " inde- pendent of the adopter's ability to ...
... influence on individual decisions or the changing roles of these sources over time . Unlike the decision model , the diffu- sion model attempts to obtain adoption data " objectively , " inde- pendent of the adopter's ability to ...
Página xxii
... personal relations to diffusion to social networks . IV . Let us turn now to consider the bearing of Personal Influence on the public sphere . The " two - step flow of communication " means more than that interpersonal relations ...
... personal relations to diffusion to social networks . IV . Let us turn now to consider the bearing of Personal Influence on the public sphere . The " two - step flow of communication " means more than that interpersonal relations ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women