Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 86
Página ix
... Problems The Pre - Classification of Cases Pitfalls in Interviewing The Problem of Assessment VIII . Variations in Impact The Role of Dissatisfaction Another Situational Difference Differentials in the Impact of Personal Influence The ...
... Problems The Pre - Classification of Cases Pitfalls in Interviewing The Problem of Assessment VIII . Variations in Impact The Role of Dissatisfaction Another Situational Difference Differentials in the Impact of Personal Influence The ...
Página xvii
... problems from the client's point of view while the latter took the " client " as part and parcel of the problem itself . To critics who complained that the downgrading of media power by the Columbia studies were allowing the media to ...
... problems from the client's point of view while the latter took the " client " as part and parcel of the problem itself . To critics who complained that the downgrading of media power by the Columbia studies were allowing the media to ...
Página xxii
... problem is nicely reflected in Gladwell's ( 2000 ) populariza- tion of diffusion research in that television does not appear in the index , as if to imply that interpersonal networks themselves are sufficient for the take - off and ...
... problem is nicely reflected in Gladwell's ( 2000 ) populariza- tion of diffusion research in that television does not appear in the index , as if to imply that interpersonal networks themselves are sufficient for the take - off and ...
Página xxxii
... problems . They are members of a multi- tude of organizations that dot the American scene . They are alert citizens who strive to fulfill their obligations to society by performing the simple democratic function of voting and of joining ...
... problems . They are members of a multi- tude of organizations that dot the American scene . They are alert citizens who strive to fulfill their obligations to society by performing the simple democratic function of voting and of joining ...
Página xxxiii
... problems is more horizontal than vertical . In their book Katz and Lazarsfeld have done something which is as unusual as it is useful . They have carefully taken stock of much of the work which has gone on in the field ( useful to ...
... problems is more horizontal than vertical . In their book Katz and Lazarsfeld have done something which is as unusual as it is useful . They have carefully taken stock of much of the work which has gone on in the field ( useful to ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women