Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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... Questionnaire 1. Factual Decision Questions 2. The Impact Analysis 3. Sources of Potential Influence 4. Communication Behavior 5. Self - Designated Opinion Leadership 6. Correlates of Opinion Leadership 7. Other Attitude Questions 8 ...
... Questionnaire 1. Factual Decision Questions 2. The Impact Analysis 3. Sources of Potential Influence 4. Communication Behavior 5. Self - Designated Opinion Leadership 6. Correlates of Opinion Leadership 7. Other Attitude Questions 8 ...
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... questionnaire reproduced in the ap- pendix the reader will gather how many topics were included in the original plan of the study . He will notice , for instance , that the respondents were , on many topics , interviewed twice . The ...
... questionnaire reproduced in the ap- pendix the reader will gather how many topics were included in the original plan of the study . He will notice , for instance , that the respondents were , on many topics , interviewed twice . The ...
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Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women