Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 83
Página ix
... Dissatisfaction Another Situational Difference Differentials in the Impact of Personal Influence The Role of Specificity Some Concluding Questions 175 187 198 208 Section Three : The Flow of Personal Influence IX . [ ix ] Contents.
... Dissatisfaction Another Situational Difference Differentials in the Impact of Personal Influence The Role of Specificity Some Concluding Questions 175 187 198 208 Section Three : The Flow of Personal Influence IX . [ ix ] Contents.
Página xii
... Questions 2. The Impact Analysis 3. Sources of Potential Influence 4. Communication Behavior 5. Self - Designated Opinion Leadership 6. Correlates of Opinion Leadership 7. Other Attitude Questions 8. Extraneous Questions 840 Appendix C ...
... Questions 2. The Impact Analysis 3. Sources of Potential Influence 4. Communication Behavior 5. Self - Designated Opinion Leadership 6. Correlates of Opinion Leadership 7. Other Attitude Questions 8. Extraneous Questions 840 Appendix C ...
Página xviii
... question of direct effects ( " What do the media do to people ? " ) to the question , " What do people do with the media ? " Herta Herzog ( 1941 ) asked early what radio listeners take from soap operas and quiz [ xviii ] Introduction to ...
... question of direct effects ( " What do the media do to people ? " ) to the question , " What do people do with the media ? " Herta Herzog ( 1941 ) asked early what radio listeners take from soap operas and quiz [ xviii ] Introduction to ...
Página xxxiii
... question as to whether or not there is not a sharp distinction between the role of the Great Disciple or Great Disseminator , for example , in the permeation of ideas for a basic philosophical concept and their role in influencing ...
... question as to whether or not there is not a sharp distinction between the role of the Great Disciple or Great Disseminator , for example , in the permeation of ideas for a basic philosophical concept and their role in influencing ...
Página 4
... questions in an effort to find out which media and what individuals had influenced her . By an inverse procedure , we also identified those individuals who , according to a num- ber of criteria , seemed more likely to be sought out for ...
... questions in an effort to find out which media and what individuals had influenced her . By an inverse procedure , we also identified those individuals who , according to a num- ber of criteria , seemed more likely to be sought out for ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women