Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 53
Página xviii
... radio . That conclusion was based on repeated evaluations of intensive attempts to change opin- ions , attitudes , and actions in the relatively short - run . Seeking explanations for the absence of powerful effects , the Columbia group ...
... radio . That conclusion was based on repeated evaluations of intensive attempts to change opin- ions , attitudes , and actions in the relatively short - run . Seeking explanations for the absence of powerful effects , the Columbia group ...
Página xix
... radio . By the same to- ken , because of the roles they played , those Decatur women who were sought out for advice about marketing , fashion , or politics were more knowledgeable in their fields than those whom they influenced ...
... radio . By the same to- ken , because of the roles they played , those Decatur women who were sought out for advice about marketing , fashion , or politics were more knowledgeable in their fields than those whom they influenced ...
Página xxvii
... Radio Research 1941. New York : Duell , Sloan and Pearce . Tarde , G. ( 1898 , 1989 ) . L'opinion et la Foule . Paris : Presses Universitaires de France . Tichenor , P. et al . ( 1970 ) . " Mass Media Flow and Differential Growth in ...
... Radio Research 1941. New York : Duell , Sloan and Pearce . Tarde , G. ( 1898 , 1989 ) . L'opinion et la Foule . Paris : Presses Universitaires de France . Tichenor , P. et al . ( 1970 ) . " Mass Media Flow and Differential Growth in ...
Página xxix
... radio and television have become so important . Perhaps we have given an over- emphasis to this formal mode of transmission of ideas — or at least not understood the level at which it works . As the result of my own research into public ...
... radio and television have become so important . Perhaps we have given an over- emphasis to this formal mode of transmission of ideas — or at least not understood the level at which it works . As the result of my own research into public ...
Página 1
... radio station or newspaper could be likened to a person who was com- municating a flow of messages . But in the meantime we have once again become interested in person - to - person com- munication and it now has become increasingly ...
... radio station or newspaper could be likened to a person who was com- municating a flow of messages . But in the meantime we have once again become interested in person - to - person com- munication and it now has become increasingly ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women