Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 49
Página x
... Relevant Dimensions The Distribution of the Sample in the Three Dimensions The Life - Cycle and Social Status as Determinants of Gregariousness X. Marketing Leaders Marketing Leadership and Social Status : A Horizontal Flow Pattern Life ...
... Relevant Dimensions The Distribution of the Sample in the Three Dimensions The Life - Cycle and Social Status as Determinants of Gregariousness X. Marketing Leaders Marketing Leadership and Social Status : A Horizontal Flow Pattern Life ...
Página xvii
... relevant sections . Almost a decade after the fieldwork , the project was still deemed unfin- ished by Lazarsfeld , who asked me in 1954 — to try my hand . I also undertook to prepare an essay exploring the unlikely - sound- ing ...
... relevant sections . Almost a decade after the fieldwork , the project was still deemed unfin- ished by Lazarsfeld , who asked me in 1954 — to try my hand . I also undertook to prepare an essay exploring the unlikely - sound- ing ...
Página 1
... relevance to the analysis of personal influence . The second part con- tains the main findings of an investigation conducted in Decatur , Illinois . The relation of these two parts to each other can best be understood if we start out ...
... relevance to the analysis of personal influence . The second part con- tains the main findings of an investigation conducted in Decatur , Illinois . The relation of these two parts to each other can best be understood if we start out ...
Página 7
... relevant to our own problem . For example , if one looked at a person in isolation or as simply an element in a statistical aggregate , something was left out of the picture . It had become obvious that the influence of mass media are ...
... relevant to our own problem . For example , if one looked at a person in isolation or as simply an element in a statistical aggregate , something was left out of the picture . It had become obvious that the influence of mass media are ...
Página 8
... relevance : ( a ) Ostensibly private opinions and attitudes are often gen- erated and / or reinforced in small intimate groups of family , friends , co - workers . Opinions are more stable if they are shared by a group , and , under ...
... relevance : ( a ) Ostensibly private opinions and attitudes are often gen- erated and / or reinforced in small intimate groups of family , friends , co - workers . Opinions are more stable if they are shared by a group , and , under ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women