Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 86
Página ix
... Role and Sequence of Various Influences The Five Main Elements of an Impact Analysis The Accounting Scheme The ... Role of Dissatisfaction Another Situational Difference Differentials in the Impact of Personal Influence The Role of ...
... Role and Sequence of Various Influences The Five Main Elements of an Impact Analysis The Accounting Scheme The ... Role of Dissatisfaction Another Situational Difference Differentials in the Impact of Personal Influence The Role of ...
Página x
... Role of Status Level and Gregariousness The Flow of Fashion Influence : A Summary XII . Public Affairs Leaders 219 234 247 271 Age and the Flow of Influence The Joint Role of. Social Status and Public Affairs Leadership Sex , Social ...
... Role of Status Level and Gregariousness The Flow of Fashion Influence : A Summary XII . Public Affairs Leaders 219 234 247 271 Age and the Flow of Influence The Joint Role of. Social Status and Public Affairs Leadership Sex , Social ...
Página xi
... Role of the Movie Expert Social Status and Movie Leadership The Flow of Influence About Movies : A Summary XIV . The Two - Step Flow of Communication Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content ...
... Role of the Movie Expert Social Status and Movie Leadership The Flow of Influence About Movies : A Summary XIV . The Two - Step Flow of Communication Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content ...
Página xv
... role of conversa- tion in the aggregation of public opinion . Tarde's observation that " if no one conversed , the newspapers would appear to no avail ... because they would exercise no profound influence on any minds " is the classic ...
... role of conversa- tion in the aggregation of public opinion . Tarde's observation that " if no one conversed , the newspapers would appear to no avail ... because they would exercise no profound influence on any minds " is the classic ...
Página xxi
... roles of these sources over time . Unlike the decision model , the diffu- sion model attempts to obtain adoption data ... role of personal influence in decision - making . The drug study makes clear how difficult it is to [ xxi ] ...
... roles of these sources over time . Unlike the decision model , the diffu- sion model attempts to obtain adoption data ... role of personal influence in decision - making . The drug study makes clear how difficult it is to [ xxi ] ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women