Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 67
Página x
... Social Status as Determinants of Gregariousness X. Marketing Leaders Marketing Leadership and Social Status : A Horizontal Flow Pattern Life - Cycle Position and Marketing Leadership : " The Large - Family Wives " Gregariousness and ...
... Social Status as Determinants of Gregariousness X. Marketing Leaders Marketing Leadership and Social Status : A Horizontal Flow Pattern Life - Cycle Position and Marketing Leadership : " The Large - Family Wives " Gregariousness and ...
Página xi
... Social Status and Movie Leadership The Flow of Influence About Movies : A Summary XIV . The Two - Step Flow of Communication Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass Communications ...
... Social Status and Movie Leadership The Flow of Influence About Movies : A Summary XIV . The Two - Step Flow of Communication Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass Communications ...
Página xii
... Social Status , " Importance " and Opinion Leadership ( self - designated ) 3. A Substantive Addendum : On Gregari- ousness , Anxiety and the Consumption of Popular - Fiction Bibliography Index 381 394 THE FIELD STUDY reported in the ...
... Social Status , " Importance " and Opinion Leadership ( self - designated ) 3. A Substantive Addendum : On Gregari- ousness , Anxiety and the Consumption of Popular - Fiction Bibliography Index 381 394 THE FIELD STUDY reported in the ...
Página 7
... social research had become so widespread that it had to be considered in connection with our approach . This required additional time . Stemming from a number of intellectual sources , the study of small groups had almost reached the status ...
... social research had become so widespread that it had to be considered in connection with our approach . This required additional time . Stemming from a number of intellectual sources , the study of small groups had almost reached the status ...
Página 39
Alcanzaste el límite de visualización de este libro.
Alcanzaste el límite de visualización de este libro.
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women