Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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... suggest a procedure by which this possibility might be investigated , one of the authors of this volume sug- gested ... suggestion . One came from the field of sociometry : the relative position of different community members was to be ...
... suggest a procedure by which this possibility might be investigated , one of the authors of this volume sug- gested ... suggestion . One came from the field of sociometry : the relative position of different community members was to be ...
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... suggest that influences stemming from the media make contact with opinion leaders who , in turn , pass them on to other people . An obvious ques- tion to raise was whether these findings could be corroborated in another investigation ...
... suggest that influences stemming from the media make contact with opinion leaders who , in turn , pass them on to other people . An obvious ques- tion to raise was whether these findings could be corroborated in another investigation ...
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Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women