Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página xv
... talk of " lim- ited effects , " and anticipation of the " active audience . " It was implied that media effectiveness was somehow dependent on " supplementation " by interpersonal influence ( Lazarsfeld and Merton , 1948 ; Katz and ...
... talk of " lim- ited effects , " and anticipation of the " active audience . " It was implied that media effectiveness was somehow dependent on " supplementation " by interpersonal influence ( Lazarsfeld and Merton , 1948 ; Katz and ...
Página xxiii
... talk engages only the like - minded . The media , therefore , are our only recourse to what others think . Schudson ( 1997 ) , too , finds little use for political conversation . Had Lazarsfeld remained in the field of political ...
... talk engages only the like - minded . The media , therefore , are our only recourse to what others think . Schudson ( 1997 ) , too , finds little use for political conversation . Had Lazarsfeld remained in the field of political ...
Página 1
... talks about it with other people cannot be taken simply as a simile for social entities like newspapers or magazines . He himself needs to be studied in his two - fold capacity as a communi- cator and as a relay point in the network of ...
... talks about it with other people cannot be taken simply as a simile for social entities like newspapers or magazines . He himself needs to be studied in his two - fold capacity as a communi- cator and as a relay point in the network of ...
Página 2
... talk or work and , from that information , determines which individuals are isolated and which are sought after . But the sociometric choice proposed here was not to be an abstract or artificial one : it was to be the report of a choice ...
... talk or work and , from that information , determines which individuals are isolated and which are sought after . But the sociometric choice proposed here was not to be an abstract or artificial one : it was to be the report of a choice ...
Página 18
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Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women