Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 1-5 de 71
Página xv
... tion in the aggregation of public opinion . Tarde's observation that " if no one conversed , the newspapers would appear to no avail ... because they would exercise no profound influence on any minds " is the classic precursor of ...
... tion in the aggregation of public opinion . Tarde's observation that " if no one conversed , the newspapers would appear to no avail ... because they would exercise no profound influence on any minds " is the classic precursor of ...
Página xxi
... tion at each point in time . Diffusion research asks the question " when , " without being able to do much more than surmise the sources of influence on individual decisions or the changing roles of these sources over time . Unlike the ...
... tion at each point in time . Diffusion research asks the question " when , " without being able to do much more than surmise the sources of influence on individual decisions or the changing roles of these sources over time . Unlike the ...
Página xxii
... tion of diffusion research in that television does not appear in the index , as if to imply that interpersonal networks themselves are sufficient for the take - off and spread of an innovation . Meth- odologically , only new ...
... tion of diffusion research in that television does not appear in the index , as if to imply that interpersonal networks themselves are sufficient for the take - off and spread of an innovation . Meth- odologically , only new ...
Página xxiii
... tion , he might have turned his attention from the immediate circle of the individual voter ( or shopper or movie - goer ) to the larger public sphere in which these social and political molecules are embedded . The combined ...
... tion , he might have turned his attention from the immediate circle of the individual voter ( or shopper or movie - goer ) to the larger public sphere in which these social and political molecules are embedded . The combined ...
Página xxiv
... tion of interpersonal influence and the media are central to both . VI . Standing on the shoulders allows us to look a little further : 1. The leadership of " opinion leaders " is spelled with a small " 1. " As everyday influentials ...
... tion of interpersonal influence and the media are central to both . VI . Standing on the shoulders allows us to look a little further : 1. The leadership of " opinion leaders " is spelled with a small " 1. " As everyday influentials ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women