Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Página xv
... Decatur Study " —on which this book reports — Paul Lazarsfeld sided with Tarde . He admired Tarde's ( 1898 ) brilliant study of the role of conversa- tion in the aggregation of public opinion . Tarde's observation that " if no one ...
... Decatur Study " —on which this book reports — Paul Lazarsfeld sided with Tarde . He admired Tarde's ( 1898 ) brilliant study of the role of conversa- tion in the aggregation of public opinion . Tarde's observation that " if no one ...
Página xvi
... Decatur study began as a partnership be- tween Lazarsfeld and C. Wright Mills ( Sterne , 2005 ) . But the two men soon agreed to part . Methodologically , it is pure Lazarsfeld , expanding the innovative design of his voting study to ...
... Decatur study began as a partnership be- tween Lazarsfeld and C. Wright Mills ( Sterne , 2005 ) . But the two men soon agreed to part . Methodologically , it is pure Lazarsfeld , expanding the innovative design of his voting study to ...
Página xvii
... Decatur study well exemplifies . In addition to the early contri- butions of Mills , and his overseeing of the elaborate fieldwork , Peter Rossi , David Gleicher , and Leo Srole made major contribu- tions to the analysis . Their work is ...
... Decatur study well exemplifies . In addition to the early contri- butions of Mills , and his overseeing of the elaborate fieldwork , Peter Rossi , David Gleicher , and Leo Srole made major contribu- tions to the analysis . Their work is ...
Página xix
... Decatur women who were sought out for advice about marketing , fashion , or politics were more knowledgeable in their fields than those whom they influenced . Knowledge - gap studies — more European than American — ar- gued similarly ...
... Decatur women who were sought out for advice about marketing , fashion , or politics were more knowledgeable in their fields than those whom they influenced . Knowledge - gap studies — more European than American — ar- gued similarly ...
Página xx
... Decatur found its next iteration in " The Drug Study , " which sought to trace the progress of a new antibiotic as it spread among physicians in four towns via salesmen , advertising , medi- cal journals , and interpersonal influence ...
... Decatur found its next iteration in " The Drug Study , " which sought to trace the progress of a new antibiotic as it spread among physicians in four towns via salesmen , advertising , medi- cal journals , and interpersonal influence ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women