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NOTABLE SERIES OF BANK
ADVERTISEMENTS

The Bank of the Manhattan Company of New York has blazed a new trail in effective advertising. For some months the bank has been publishing newspaper advertisements which have attracted nation-wide attention. Each advertisement in the series deals with the feature industry or productive achievement of a different State. Collectively, the series is an epitome of the distinguishing characteristic of each State in the Union. As shown in the group of reproductions presented below each advertisement is appropriately illustrated. Following the description of the distinguishing traits of each State there follows a cleverly executed "tieup" with the broad nation-wide facilities of the Bank of the Manhattan.

This series of advertisements is educational as well as effective from the stand

point of the bank. Particular emphasis is placed upon the 124 years of service and experience which is back of the Bank of the Manhattan Company.

Massachusetts is styled the master shoemaker and weaver with its leadership in footwear and textiles. Maine is the State of field and forests with rich yields of potatoes, manufacture of wood pulp and fisheries. Vermont is famous for marble, granite, asbestos, dairy production and maple sugar, New Hampshire is distinguished for her wealth of granite quarries. Rhode Island is the jeweler of the nation and excels all States in per capita industrial output. Connecticut produces more clocks than all other States combined. New Jersey is one of the most versatile in her industries and production. Pennsylvania is the State of Steel where 40 per cent. of all the nation's iron and steel comes from.

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NOTABLE SERIES OF ADVERTISEMENTS BEING PUBLISHED BY THE BANK OF THE MANHATTAN CO. OF NEW YORK, FEATURING THE LEADING INDUSTRIES OR PRODUCTION OF THE VARIOUS STATES

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WE RECEIVE ACCOUNTS OF BANKS, Bankers, Corporations, Firms or Individuals on favorable terms, and shall be pleased to meet or correspond with those who contemplate making changes or opening new accounts. Through its Trust Department, the Bank offers facilities as: Trustee under Corporate Mortgages and Indentures of Trust; Depositary under re-organization and other agreements; Custodian of securities and Fiscal Agent for Corporations and Individuals; Executor under Wills and Trustee under Testamentary Trusts; Trustee under Life Trusts.

FOREIGN DEPARTMENT

The

WASHINGTON LOAN

and TRUST COMPANY

WASHINGTON, D. C.

THE FIRST TRUST COMPANY IN THE NATIONAL CAPITAL
FISCAL AGENT OF THE ARMY AND NAVY CLUB
TRUSTEE OF THE WASHINGTON FOUNDATION

TREASURER OF THE ENDOWMENT FUND, THE AMERICAN NATIONAL RED CROSS

900-902 F Street, N. W.

618-620 17th St., N. W.

Resources
$14,000,000.00

JOHN B. LARNER,
President

THE GREATEST FAMILY IN THE WORLD

To those who look on life insurance as purely a big business there is something most revealing and gripping in the first volume of the Manhattan Library, entitled "The Greatest Family in the World." as the first of a proposed series of little books to be issued by The Bank of Manhattan of New York. Announcement by The Bank of the Manhattan Company of the publication of books presenting in attractive and interesting form, the essential facts concerning important American institutions and their relation to the individual citizen and to society as a whole, comes as a welcome departure in educational literature issued by banking institutions. The first volume, "The Greatest Family in the World," visualizes the social, economic and spiritual values in life insurance.

The facts are impressive enough without embellishment. The total outstanding insurance of all American life insurance has increased since 1906 from $13,500,000,000 to $50,000,000,000. The figures show 78,000,000 life insurance policies covering 40,000,000 people. In other words 40,000,000 of our people, or more than one-third of our population, belong to the great family who carry insurance. In other words 40,000,000, of our people have created for themselves and their families an average estate of $1,250 by investing part of their savings in life insur

ance.

The vast influence exercised by this great family of 40,000,000 of our people as holders of life insurance policies cannot be measured by figures or in a financial sense. It is the greatest force making for thrift, for the preservation of family life and sound economics. It represents a sane force arrayed against radicalism or any covert propaganda to undermine the integrity of Ameri

can institutions of individual liberty and safety of property rights. The eight billions of loanable funds of the life insurance companies serve as a life-giving stream to the construction of homes and business properties, to financing of agriculture through farm mortgage investments; to maintenance of the arteries of commerce and public enterprise as represented by vast investments in railroad and public utility securities as well as Government and State and city bonds.

This book on "The Greatest Family in the World" presents a new and inspiring conception of what life insurance means in the United States. To quote a few words from this splendid book:

"The spirit of this family is the fairest and finest in the world. It is a blend of faith, love, loyalty, integrity, intelligence and duty. The family exists for service to others. It is always building, never tearing down. It constructs and conserves, but never destroys. It makes death the servant of life. It is the enemy of disease and poverty and fear. It prolongs the protection of fatherhood and insures the safety of motherhood and childhood. It stabilizes business, strengthens good government, cultivates thrift, encourages enterprise, stimulates progress, insures prosperity. In a word, it stands for our definition of progress: the growing participation of more and more people in more and more of the good things of life."

The Bank of the Manhattan Company is to be congratulated in contributing so powerful an argument to contemporary literature on an institution that is only too often regarded from the viewpoint of money values. Readers of TRUST COMPANIES Magazine will do well to secure copies of this interesting little book from the bank. Free on request.

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BOYD G. CURTS ELECTED PRESIDENT TRUST COMPANIES SECTION OF NEW YORK STATE BANKERS ASSOCIATION

Boyd G. Curts who was honored by election as president of the Trust Companies Section of the New York State Bankers Association at the recent convention at Atlantic City, is one of the ablest of New York's younger generation of bankers. He was born in 1882 in a small town of Illinois. He

BOYD G, CCRTS

Elected President of Trust Company Section, New York State Bankers Association

is only 41 years old and during the course of his career has had practical experience in almost every line of trust company endeavor.

From messenger boy to secretary of one of the half-dozen largest trust companies in New York City is the jump which Curts took and which landed him in his present position as secretary of the New York Trust Company, having executive charge of the trust department of his institution. Some idea of the importance of his position may be obtained when it is stated that the New York Trust Company has a capital of $10,000,000, surplus and profits of over $17,500,000, and deposits of $165,000,000.

Young Curts' father was the principal of the public school in his native town. When the boy was ten years old the family moved to Gloversville, N. Y., and from the age of thirteen years Curts supported himself and saved up the money with which he secured his college education. While in the Gloversville High School he delivered local newspapers to a long list of customers and worked after school hours in a glove factory. He entered Yale College in 1901, after having saved $500 with which to pay the first installment on his tuition fees. During his college course, like many other men who have become famous, Curts earned money by tutoring the sons of rich men. He graduated from coflege in 1905 and coming to New York got his first job here as a messenger boy in the New York Trust Company.

After repeated promotions he secured a (Continued on page 98)

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SIXTIETH ANNIVERSARY OF THE FIRST NATIONAL BANK OF

CHICAGO

A Gibraltar in Middle Western Banking Development

At a time when Chicago was just emerging from a frontier post, when the Civil War was raging and the city was flooded with great quantities of irredeemable paper, a small group of Chicago men with vision and courage, started the First National Bank of Chicago which opened for business sixty years ago on July 1, 1863. Only a few months prior to the opening the National Bank Act became law and the First National Bank of Chicago received the eighth charter to be granted under the new act. The Chicagoans, who had the intrepidity to open a bank in the face of so many adverse conditions, were Edmund Aiken, Samuel M. Nickerson, Byron Rice, Samuel W. Allerton and Benjamin P. Hutchinson-names that belong to the roster of Chicago's master builders.

While sixty years may not represent a

long span of years in the history of nations, it nevertheless covers the period of Chicago's giant strides from what was a small trading post to one of the greatest of world cities. In this progress the First National Bank left its impress in large characters and today is typical of the "I Will" spirit that dominates the second largest city on this contiment. In its steady advance the First National has preserved the sound traditions that belong to experience and seniority. At the same time it has pioneered in Chicago's financial, commercial and civic progress, lending its influence and resources to enterprises and projects that made for greater accomplishments.

The First National Bank started with capital of $205,000. Today the First National together with the First Trust & Savings

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Oval inserts from left to right: Frank O. Wetmore, president, First National Bank of Chicago; (center) James B.

Forgan, chairman of the board; Melvin A. Traylor, president, First Trust and Savings Bank

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