(2) Copy marked to show advertising The publisher must file either with the postmaster of the original entry office or the postmaster of the additional entry office where the publication is produced or prepared for mailing, a copy of each edition of each issue marked by the publisher in such manner that the advertisements in the copy may be verified when necessary. The postmaster of the entry office where the marked copies are filed shall promptly furnish to the postmasters of all the other entry offices statements of the verified per copy weights and the percentage of advertising shown by each marked copy. When the statements are not promptly received by the postmasters of the other entry offices, they should request the postmaster of the office where the marked copies were filed to furnish them. Continued failure to furnish the statements promptly should be reported to the Director, Classification and Special Services Division, Bureau of Operations.

(b) Definition of advertisements. The term "advertisements" includes display, classified, and all other forms of advertisements; the term also includes editorial or other reading matter for the publication of which money or other valuable consideration is paid, accepted, or promised. When the publisher is not compensated for the publication of editorial or other reading matter, such matter will take the rate of postage for other than advertising. Articles, items, and notices in the form of reading matter inserted in accordance with a custom or understanding that a "reader" is to be given the advertiser or his products in the publication in which the display advertisement appears are advertising. When a newspaper or periodical advertises its own services or issues, or any other business of the publisher, in the form of either display advertisements, or editorial or reading matter, this is advertising and will be charged the advertising mailing rate.

(c) Statement showing number of copies mailed. When postage is to be computed on the bulk weight of one issue as provided for by § 126.6(a), the publisher must file with the first mailing of each issue a statement on Form 3542, "Statement Showing Number of Copies of Second-Class or Controlled Circulation Publication Mailed", showing the number of copies included in each zone

or other separation necessary for computing the postage, and the average weight per copy as determined in the manner prescribed by § 126.6(b). When postage is to be computed at the end of each calendar month on the total bulk weight of all issues mailed during the month as provided for by § 126.6(c), the statement must be filed with the first mailing of the last issue mailed each month and must show the average number of copies of each issue included in each separation, the weight of one sheet, and the combined weight of one copy from each issue as determined in the manner prescribed by § 126.6(d). The publisher must determine the average number of copies by dividing the total number of copies mailed during the month by the total number of issues mailed. The dates of issue and the dates of mailing must be indicated by entering in the spaces provided on Form 3542 only the first and last dates.

(d) Endorsements on marked copy and Form 3542 (Statement showing number of copies of second-class publication mailed). The total advertising and nonadvertising portions must be determined by column inches, square inches, pages, or by any other recognized units of measure. The publisher must show by endorsement on the first page of the copy the total units of the advertising space and the total units of nonadvertising space and the percentage of each. When postage is to be computed on the bulk weight of one issue as provided for by § 126.6(a), the percentage of advertising endorsed on the marked copy must be entered on Form 3542. When postage is to be computed at the end of each calendar month on the total bulk weight of all issues mailed during the month as provided for by § 126.6(c), the percentage of advertising to be entered on Form 3542 must be obtained as follows:

(1) Keep a record of the number of units of advertising space and the number of units of nonadvertising space in each issue.

(2) Add the advertising units in each issue to determine the total advertising units in all of the issues.

(3) Add the nonadvertising units in each issue to determine the total nonadvertising units in all of the issues.

(4) Add the advertising and nonadvertising units to determine the total units in all of the issues.

(5) Divide the total advertising units by the total units. (e) Verification of advertising percentage. The postmaster must verify the advertising percentage reported on Form 3542, Statement showing number of copies of Second-Class Publications, by actual measurement of the advertising and nonadvertising portions of one issue at least once a year. If discrepancies are noted, more frequent verification must be made to establish the accuracy of the publisher's figures. A record of the verification shall be made on the reverse side of the applicable Form 3542 or the papers attached thereto.

(f) Payment of advertising rates on reading portion. A publisher may, if he so desires, pay postage at the advertising zone rates on both the advertising and nonadvertising portions. When the advertising exceeds 75 percent, the copies filed must have endorsed on the first page by the publisher the words Advertising over 75 percent. When the advertising does not exceed 75 percent, the copies must have endorsed on the first page by the publisher the words Advertising not over 75 percent. The entire weight must be entered on Form 3541, Computation of Second-Class or Controlled Circulation Postage, in the column provided for the advertising portion. The words Over 75 percent or Not over 75 percent according to whether the copies do or do not contain over 75 percent advertising must be entered on Form 3541 and Form 3542. The word Waived must be written in the space provided for the weight of the reading portion on Form 3541.

(g) Copies of previous and current issues combined. When a reasonable number of copies of previous issues are included in a mailing of a current issue, they may be accepted and charged with postage on the basis of the percentages of advertisements and nonadvertisements contained in the current issue, the issue forming the bulk of the mailing presented being regarded as the current issue.

(h) Statement of news agent. When a news agent presents for mailing second-class matter subject to the zone rates of postage, he must submit to the postmaster a statement showing the percent of the space in such matter devoted to advertisements and the percent devoted to other than advertisement. Publishers should furnish this information to news agents purchasing copies of their publications in order that such

agents may be able to prepare ments required.

[26 F.R. 11530, Dec. 6, 1961, as a 29 F.R. 561, Jan. 23, 1964; 30 June 4, 1965; 30 F.R. 7748, June 30 FR. 8479, July 2, 1965; 32 F.R. 17, 1967. Redesignated at 31 F.R. 8, 1966]

§ 126.6 Weighing and collectio

age.

(a) Procedure for determin weight of one issue. When pos be computed on the bulk weig issue, the postmaster will obt weight by multiplying the tota of copies of the issue mailed b erage weight of one copy. The of copies of a single issue maile obtained from the statement 3542 required by § 126.5(c). 7 age weight of one copy will obtained from the statement 3542 and must be determined publisher as prescribed in parag of this section.

(b) How to determine averag per copy of one issue. The weight per copy must include t ping and binding materials and obtained by the publisher as fo

(1) Count a reasonable nu copies selected in such a manne purposes that when wrapped a dled they will bear a proper rat total number of copies to be individually wrapped and bundled for mailing.

(2) Weigh in bulk the copi have been counted, after t wrapped and bundled for mailin

(3) Divide the bulk weight of copies by the number of test obtain the average weight per pounds. Record fractions of p decimals with six digits to the the decimal point.

(c) How to determine bulk When publications are regularly on sheets of uniform weight, pos are not required to compute the on the bulk weight of each issue age on such publications may puted at the end of each calenda on the total bulk weight of a mailed during the month. master will obtain the total bull by multiplying the average nu copies mailed by the combined w one copy from each issue. The number of copies of each issue during the month will be obtain

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