Lateral Thinking: Creativity Step by Step

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Harper Collins, 7 sep. 2010 - 304 páginas

The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.

 

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Índice

Preface
Introduction
Use of this book
The way the mind works
Difference between lateral and vertical thinking
Attitudes towards lateral thinking
Basic nature of lateral thinking
The use of lateral thinking
Fractionation
The reversal method
Brainstorming
Analogies
Choice of entry point and attention area
Random stimulation
Conceptsdivisionspolarization
The new word

Techniques
The generation of alternatives
Challenging assumptions
Innovation
Suspended judgment
Design
Dominant ideas and crucial factors
Blocked by openness
Descriptionproblem solvingdesign
Summary
Other books by Edward de Bono
Copyright
About the Publisher
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Sobre el autor (2010)

Edward de Bono has had faculty appointments at the universities of Oxford, London, Cambridge, and Harvard. He is widely regarded as the leading authority in the direct teaching of thinking as a skill. He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. He has written sixty-two books, which have been translated into thirty-seven languages, has made two television series, and there are more than 4,000,000 references to his work on the Internet.

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