Design for EmotionElsevier, 2012 M06 15 - 256 páginas Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.This isn’t just another design theory book – it’s imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people.
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Contenido
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19 | |
3 When Do We Design for Emotion? | 51 |
4 Where Do We Design for Emotion? | 83 |
5 How Do We Design for Emotion? | 129 |
6 Interviews and Case Studies | 175 |
Trademarks | 211 |
213 | |
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Términos y frases comunes
A.C.T. model aesthetics and interaction arousal levels associated attention attraction behavior benefits brand challenge Chapter cognitive color communicate a personality Companionate Love concept car conscious create Csikszentmihalyi describe Design for Emotion Desmet dimensions of emotion dominant Edie Adams emotion and personality emotional affect emotional design evaluations example expression Facebook feedback feel Fehrman focus functions gender goals human increase arousal influence information architecture intent interaction design interface Intimacy iPhone LEMtool levels of arousal MailChimp mammalian brain meaning mental models microsuasive motivation needs negative emotions neomammalian brain Norman objects perceived permission of Microsoft personality traits Persuasive technology physical pleasure positive psychology Reeves & Nass registered trademark relationships reptilian brain screen skill Smith & Nephew social status stimulation submissive tasks there’s things tool Trevor van Gorp trigger triune brain types unconscious emotional responses understanding usability user experience user’s visual Yerkes-Dodson Law