FOR FORTY YEARS

Skandinaven

Has given wise counsel to the Norwegian-Danish Farmers of this country. Its word is law to nearly 49,000 of them who pay in advance for the privilege of reading it. There is no paper or list of papers that can take its place as a medium for securing this desirable trade.

Skandinaven

Skandinaven Building
Chicago

The

Farmers Voice

The Handsomest
and Best Agricul-
tural Journal
Published.

Best for Advertisers.

Rates will be ad-
vanced July 1st.
Orders booked un-
til that date at 15
cents per line.

The

Farmers Voice Pub. Co.

CHICAGO.

IF YOU

Renew your subscrip-
tion to AGRICULTURAL
ADVERTISING promptly
you will receive, upon
request, a copy of

Long-Critchfield
Corporation

Advertising Record.

Every advertiser who
wants to keep "tab"
on his advertising
needs this Record. It
is not for sale but
goes with prompt re-
newal of subscription
or to new subscribers.

investment on its purity and worth, then you go to a store to purchase it and the shopkeeper persuades you to take something in its place, that storekeeper has not only robbed the manufacturer of the real article in the meanest sort of a way, but perhaps puts the life of yourself and loved ones in jeopardy. Perhaps not so dangerous, but quite as mean, is the substitution of some inferior article of merchandise for a well-advertised and standard one. The concern that spends thousands of dollars in advertising its goods must offer only the best goods to be produced, or it could not get its money back. A single sale is probably made at a heavy loss. It is the satisfied customer who purchases again and again that must be depended on for a profit.-E. G. Lewis in Woman's Magazine.

Dairying in Missouri.

Missouri has between 750,000 and 800,000 dairy cows, and this pamphlet says that at the same time she has sunshine and water and grass and feed and room enough to support 10,000,000.

Some remarkable records made by Missouri dairymen are quoted. Mr. Coleman, of Pettis County, is reported to have averaged from seven cows in 1903, 400 pounds of butter each. Feeding the skim milk to hogs and paying for all the feed given to his cows and hogs, he had a net profit of $850 from the proceeds. A Nodaway County man reports having made $6,000 in six years on forty acres in the dairying business, having started absolutely without capital. Goodrich Bros., of Henry County, averaged 375 pounds of butter a year from their thirty cows. Mr. Koontz, of Jasper County, has averaged, for several years, nearly 400 pounds of butter a year from a herd of twenty-five to thirty cows. Hosmer & Son, of Marshfield, averaged, last year, over 350 pounds of butter per cow from a herd of seventy-five, one cow making 560 lbs. Mr. Schelpman, of Greene county, realized a profit last year of $125 a head from his herd of twenty-five cows.

With such facts before them it is not wonderful that the people of Missouri are going into the dairying business on a large and increasing scale, or that, judging from their well-known intelligence and conservatism, they are taking hold of it in a spirit of true progress and with the corresponding certainty of

success.

The great dairying states of Iowa and Wisconsin, and others belonging to the same high class, will do well to look to their laurels when Missouri reaches her capacity in this particular agricultural specialty.

Yes,

Farm

News,

Springfield, Ohio, Pays

Advertisers.

No

Issue

To Seekers After Truth

There are certain religious publications that possess a sturdy, rugged personality that appeals to their readers just as public speakers of the honest, forceful, uncompromising type do. Men accept their sayings without question. They sway the masses because the masses believe in them. Finney and Moody were representatives of this type of men. The New York Witness is the best representative of this type of a religious paper. From title page to the last advertisement there is nothing that needs apology in this sturdy publication, and this accounts in part for the splendid pulling power

For

Past

Five Years

Less Than 100,000 Copies.

HAS A FIELD
OF ITS OWN!

The New York Farmer

PORT JERVIS, N. Y.,

Is Read Every Week by More Than

25,500

progressive, thoughtful, practical tillers of the soil. Advertisers testify that it is one of THE BEST mediums for results in the Eastern Agricultural Field.

HAS A FIELD OF ITS OWN!

Advertise in The

LIVE STOCK TRIBUNE

If you want the trade of the wealthy breeders of the Southwest; The Rocky Mountain States; British Columbia; Old Mexico; Hawaii; The Philippines and Australia. Largest sworn to circulation of any Stock Paper west of the Missouri River. Advertisers who want to see how things are going and doing on the Pacific Coast should send for sample copies. The Kruckeberg Press, Los Angeles, Cal.

The Value of Testimonial Letters. Every advertising man has occasion to consider the value of testimonial letters in connection with advertising literature, but they are considered solely from a business standpoint and must stand or fall upon the verdict of whether they pay or not. That is all very well, of course, and proper, but after all a testimonial letter is something more than a mere business proposition to the man who receives it. In fact when he receives it, it isn't a testimonial letter at all, if it's the kind of a letter we have in mind, now. It is only when it is put in cold, black, unsympathetic type, that it drops into the testimonial class.

The people who read these letters in print, rarely stop to think of what they mean to the man who inspired them. They do not see in them the reward of the worker, the evidence of honesty and earnest effort that is prized more highly by the best part of a man than the checks which accompany or precede them.

A man who is drinking in a liberal amount of this double compensation for his labors, is Henry Field, the "Red Packet Seedsman," of Shenandoah, Iowa. It is a privilege to be permitted to read the letters he is getting these days, full of expressions of appreciation and gratitude from those to whom he has sold his goods.

Sleepy Hollow Farm is the name Mr. Field has given to his home and grounds, and he may well be proud of his place, but most of all he may well be pardoned for the pride he takes in the confidence and good will which he has inspired among his patrons, and the enviable reputation that they are building for him. Each one of these letters referred to, is to him a milestone to guide him, as well as a stimulus to further endeavor.

The Poultry Gazette, published heretofore at Topeka, Kansas, has been sold to the McClaskey-Jessup Company, of Clay Center, Nebraska, who will continue its publication at that city. The entire printing plant was moved from Topeka, Kansas, on April 22 by special

car.

Mr. G. D. McClaskey, who will edit the paper, is a leading fancier of Nebraska, as well as a practical printer. Until recently, he was publisher of the Papillion (Neb.) Times. Mr. J. G. Jessup is publisher of the Clay County Patriot, of Clay Center, and has been successful in building up an extensive business in the line of general printing.

With such men in control, the paper has a sure and successful future before it.

The May number will be issued from the new office.