Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
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Página xxii
... Decatur study , the " public affairs leaders " —like the influentials in the other areas — enlisted other members of their personal networks in the polity . In the 1940s , for example , it was clear that husbands influenced the vote ...
... Decatur study , the " public affairs leaders " —like the influentials in the other areas — enlisted other members of their personal networks in the polity . In the 1940s , for example , it was clear that husbands influenced the vote ...
Página xxv
... Decatur study left it to us to recon- nect the media with the engines of stability and change implicit in the sociology of communication and diffusion . Philadelphia and Jerusalem February 2005 Bibliography Elihu Katz Adorno , T. ( 1969 ) ...
... Decatur study left it to us to recon- nect the media with the engines of stability and change implicit in the sociology of communication and diffusion . Philadelphia and Jerusalem February 2005 Bibliography Elihu Katz Adorno , T. ( 1969 ) ...
Página xxxiii
... is unable to evaluate just where in the literature a particular work belongs . This book places a number of other significant contributions in their proper focus . The Decatur study itself is a most important work in [ xxxiii ] Foreword.
... is unable to evaluate just where in the literature a particular work belongs . This book places a number of other significant contributions in their proper focus . The Decatur study itself is a most important work in [ xxxiii ] Foreword.
Página xxxiv
Elihu Katz, Paul Felix Lazarsfeld. The Decatur study itself is a most important work in the field of the communication of ideas and of the measuring of inter - personal influence . An especially refreshing part of the study is that it ...
Elihu Katz, Paul Felix Lazarsfeld. The Decatur study itself is a most important work in the field of the communication of ideas and of the measuring of inter - personal influence . An especially refreshing part of the study is that it ...
Página 1
... personal influence . The second part con- tains the main findings of an investigation conducted in Decatur , Illinois . The relation of these two parts to each other can best be understood if we start out with [ 1 ] Introduction.
... personal influence . The second part con- tains the main findings of an investigation conducted in Decatur , Illinois . The relation of these two parts to each other can best be understood if we start out with [ 1 ] Introduction.
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women