Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 6-10 de 79
Página xv
Elihu Katz, Paul Felix Lazarsfeld. Introduction to the Transaction Edition Lazarsfeld's Legacy : The Power of Limited Effects * In The Famous debate between Emile Durkheim and Gabriel Tarde ( Clark , 1969 ) , Durkheim argued that ...
Elihu Katz, Paul Felix Lazarsfeld. Introduction to the Transaction Edition Lazarsfeld's Legacy : The Power of Limited Effects * In The Famous debate between Emile Durkheim and Gabriel Tarde ( Clark , 1969 ) , Durkheim argued that ...
Página xvi
... Lazarsfeld , expanding the innovative design of his voting study to other arenas of decision - making . By means of ... Lazarsfeld's belief that the study of media effects might better be served by proceeding " backward , " so to speak ...
... Lazarsfeld , expanding the innovative design of his voting study to other arenas of decision - making . By means of ... Lazarsfeld's belief that the study of media effects might better be served by proceeding " backward , " so to speak ...
Página xvii
... Lazarsfeld ( 1941 ) distinguished between " administrative " and " critical " research , acknowledging that the former conceptualized problems from the client's point of view while the latter took the " client " as part and parcel of ...
... Lazarsfeld ( 1941 ) distinguished between " administrative " and " critical " research , acknowledging that the former conceptualized problems from the client's point of view while the latter took the " client " as part and parcel of ...
Página xviii
... Lazarsfeld , and Habermas . Each of these routes , and some others , along which communi- cation research has proceeded are marked on Lazarsfeld's map . First , let us tell the stories of the two intervening variables . 1. Selectivity ...
... Lazarsfeld , and Habermas . Each of these routes , and some others , along which communi- cation research has proceeded are marked on Lazarsfeld's map . First , let us tell the stories of the two intervening variables . 1. Selectivity ...
Página xx
... Lazarsfeld from Vienna to New York — this was a study of flow , or " diffusion , " that is , of a cascading sequence of deci- sions . By challenging the assumption that messages are received and acted upon simultaneously , it widened ...
... Lazarsfeld from Vienna to New York — this was a study of flow , or " diffusion , " that is , of a cascading sequence of deci- sions . By challenging the assumption that messages are received and acted upon simultaneously , it widened ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women