Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 6-10 de 73
Página 5
... advice can be traced into a decision made by a particular respondent . Both authors of the present volume have carried out a number of studies in which this kind of question was raised ; but this book offers the first detailed analysis ...
... advice can be traced into a decision made by a particular respondent . Both authors of the present volume have carried out a number of studies in which this kind of question was raised ; but this book offers the first detailed analysis ...
Página 6
... advice from the better educated white collar person . The original sponsor of the study will be pleased to learn that horizontal opinion leadership is most clear - cut in the field of small consumer purchases ; in this realm , influ ...
... advice from the better educated white collar person . The original sponsor of the study will be pleased to learn that horizontal opinion leadership is most clear - cut in the field of small consumer purchases ; in this realm , influ ...
Página 10
... advice in Decatur newspapers , lawyers , and others who are at the service of local businessmen and political figures . It turned out , however , that this material was too sketchy to per- mit a coherent presentation ; it therefore is ...
... advice in Decatur newspapers , lawyers , and others who are at the service of local businessmen and political figures . It turned out , however , that this material was too sketchy to per- mit a coherent presentation ; it therefore is ...
Página 11
... advice and the one who got it . For a variety of reasons , discussed at several points in the report , the number of cases is small . But this type of information was not only new at the time it was collected ; no other study to our ...
... advice and the one who got it . For a variety of reasons , discussed at several points in the report , the number of cases is small . But this type of information was not only new at the time it was collected ; no other study to our ...
Página 67
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Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women