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Personal Influence: The Part Played by People in the Flow of Mass Communications
Elihu Katz
,
Paul F. Lazarsfeld
,
Columbia University. Bureau of Applied Social Research
- 1955 -
438 páginas
Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and ...
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Personal Influence
G. M. C.
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4 páginas
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