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Personal Influence

Elihu Katz, Paul F. Lazarsfeld, Elmo Roper - 2017 - 434 páginas
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Personal Influence: The Part Played by People in the Flow of Mass Communications

Elihu Katz, Paul F. Lazarsfeld, Columbia University. Bureau of Applied Social Research - 1955 - 462 páginas
Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and ...
Vista de fragmentos - Acerca de este libro




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