Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página xxxiv
Elihu Katz, Paul Felix Lazarsfeld. The Decatur study itself is a most important work in the field of the communication of ideas and of the measuring of inter - personal influence . An especially refreshing part of the study is that it ...
Elihu Katz, Paul Felix Lazarsfeld. The Decatur study itself is a most important work in the field of the communication of ideas and of the measuring of inter - personal influence . An especially refreshing part of the study is that it ...
Página 2
... important positions in the business community like bankers , lawyers and industrialists . But were they actually influential in the sense that they affected other people's decisions either by their example or their advice ? Called on to ...
... important positions in the business community like bankers , lawyers and industrialists . But were they actually influential in the sense that they affected other people's decisions either by their example or their advice ? Called on to ...
Página 7
... important new trend in social research had become so widespread that it had to be considered in connection with our approach . This required additional time . Stemming from a number of intellectual sources , the study of small groups ...
... important new trend in social research had become so widespread that it had to be considered in connection with our approach . This required additional time . Stemming from a number of intellectual sources , the study of small groups ...
Página 9
... important role than they do in Western society . As modern mass media gradually make their way into Middle and Far Eastern countries , our main topic can be studied under very promising research conditions . As a matter of fact , we ...
... important role than they do in Western society . As modern mass media gradually make their way into Middle and Far Eastern countries , our main topic can be studied under very promising research conditions . As a matter of fact , we ...
Página 11
... important research idea . Thus , for in- stance , we have information on conversations by two partners , the one who gave advice and the one who got it . For a variety of reasons , discussed at several points in the report , the number ...
... important research idea . Thus , for in- stance , we have information on conversations by two partners , the one who gave advice and the one who got it . For a variety of reasons , discussed at several points in the report , the number ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women