Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página xviii
... individuals to " protect " their preex- isting cognitive structures from the challenges of dissonant messages . The other is " interpersonal relations " —also a kind of selectivity , but at the group level — whereby messages are fil ...
... individuals to " protect " their preex- isting cognitive structures from the challenges of dissonant messages . The other is " interpersonal relations " —also a kind of selectivity , but at the group level — whereby messages are fil ...
Página xxiii
... individual deci- sion - making . Both Tarde ( 1898 ) and Habermas ( 1989 ) may be said to have theorized a public sphere based on the sequence media - conversation - decision - action . In Tarde's scheme , the me- dia deliver a menu of ...
... individual deci- sion - making . Both Tarde ( 1898 ) and Habermas ( 1989 ) may be said to have theorized a public sphere based on the sequence media - conversation - decision - action . In Tarde's scheme , the me- dia deliver a menu of ...
Página 2
... individuals who were most often designated as influential in this first step were then to be asked which magazines they read . As can be readily seen , two research ideas were merged in this suggestion . One came from the field of ...
... individuals who were most often designated as influential in this first step were then to be asked which magazines they read . As can be readily seen , two research ideas were merged in this suggestion . One came from the field of ...
Página 4
... individuals had influenced her . By an inverse procedure , we also identified those individuals who , according to a num- ber of criteria , seemed more likely to be sought out for advice by other persons in their immediate environment ...
... individuals had influenced her . By an inverse procedure , we also identified those individuals who , according to a num- ber of criteria , seemed more likely to be sought out for advice by other persons in their immediate environment ...
Página 17
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Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women