Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Resultados 6-10 de 66
Página 5
... kind of people they were . This was to be done in terms of their social and demographic characteristics , their interest in the area under investigation , and their position in the net- work of mass communication . We also wanted to ...
... kind of people they were . This was to be done in terms of their social and demographic characteristics , their interest in the area under investigation , and their position in the net- work of mass communication . We also wanted to ...
Página 7
... kind enough to do this in a special preface . He there has added his own more general reflec- tions on the dissemination of ideas . This helps to emphasize again how much further empirical research is needed in this field . or co ...
... kind enough to do this in a special preface . He there has added his own more general reflec- tions on the dissemination of ideas . This helps to emphasize again how much further empirical research is needed in this field . or co ...
Página 10
... kind are not the only ones which are relevant for our topic . The beauty parlor , the disc jockey , the department store , while intended as means of selling commodities become , de- rivatively , agencies which affect the styles of life ...
... kind are not the only ones which are relevant for our topic . The beauty parlor , the disc jockey , the department store , while intended as means of selling commodities become , de- rivatively , agencies which affect the styles of life ...
Página 15
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Página 16
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Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women