Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
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Página xvii
... research (Barton, 2001). One might also add (6) his belief that applied ... media power by the Columbia studies were allowing the media to shirk their ... mass communication research in view of the two-step flow of communication. This ...
... research (Barton, 2001). One might also add (6) his belief that applied ... media power by the Columbia studies were allowing the media to shirk their ... mass communication research in view of the two-step flow of communication. This ...
Página xviii
Elihu Katz, Paul Felix Lazarsfeld. the process of mass persuasion, in contrast to the debate that accompanied the early ... media-conversation-opinion, allow us to assess the progress of communication research since the '50s and '60s, and ...
Elihu Katz, Paul Felix Lazarsfeld. the process of mass persuasion, in contrast to the debate that accompanied the early ... media-conversation-opinion, allow us to assess the progress of communication research since the '50s and '60s, and ...
Página xix
... research whose focus is on the way in which different "readers" decode the "same" text. Some of this research ... media. Everything is text — from a love letter to the Berlin Wall — and media are just another supplier of texts. Some ...
... research whose focus is on the way in which different "readers" decode the "same" text. Some of this research ... media. Everything is text — from a love letter to the Berlin Wall — and media are just another supplier of texts. Some ...
Página xx
... media research on the nodes that connect the media and interpersonal networks. This is how the norms and networks of primary groups insinuated themselves into the Columbia studies of mass communication, including this one. The limited ...
... media research on the nodes that connect the media and interpersonal networks. This is how the norms and networks of primary groups insinuated themselves into the Columbia studies of mass communication, including this one. The limited ...
Página xxii
... media. Medical journals and drug-company salesmen fed into physicians ... research in that television does not appear in the index, as if to imply ... mass persuasion. Lazarsfeld's hypothesis rescued communication research from the ...
... media. Medical journals and drug-company salesmen fed into physicians ... research in that television does not appear in the index, as if to imply ... mass persuasion. Lazarsfeld's hypothesis rescued communication research from the ...
Términos y frases comunes
activities actual advice analysis answer arena asked attitudes called cent chapter communications compared concerned consider course decision designated direct discussion effect evidence example experts exposure extent fact factors fashion field flow follow-up girls given greater gregariousness idea impact important indicated individuals influence influential interest interpersonal interview kind lead leadership least less life-cycle magazines major marketing mass media matter means movie opinion leaders opinion leadership original particular patterns picture play political position possible present problem public affairs questions radio reason recent relations relationship relative relevant respondents role sample seems situation small group social social status sources specific status status level suggest Table talk tend things tion turn types wives woman women