Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 6-10 de 84
Página xxiii
Elihu Katz, Paul Felix Lazarsfeld. Politics was the one area in which influence crossed class lines , and where a hierarchy of personal influence was discerned . But the public sphere of deliberative democracy has a place for the " two ...
Elihu Katz, Paul Felix Lazarsfeld. Politics was the one area in which influence crossed class lines , and where a hierarchy of personal influence was discerned . But the public sphere of deliberative democracy has a place for the " two ...
Página xxiv
... influence interact at the individual level of decision - making and at the collective level of diffusion . Personal Influence represents first steps toward connecting a paradigm of decision - making— which had occupied Lazarsfeld since ...
... influence interact at the individual level of decision - making and at the collective level of diffusion . Personal Influence represents first steps toward connecting a paradigm of decision - making— which had occupied Lazarsfeld since ...
Página xxxiv
... personal influence . An especially refreshing part of the study is that it deals in several dimensions . While much has been achieved in the field of political research , the authors in their study have gone into such areas as fash- ion ...
... personal influence . An especially refreshing part of the study is that it deals in several dimensions . While much has been achieved in the field of political research , the authors in their study have gone into such areas as fash- ion ...
Página 2
... individual was to be con- sidered influential would be determined by the ... influence had to do with " local " or " cosmopolitan " matters . It was ... Influence : A Study of Interpersonal Influence and of Communications Behavior in a ...
... individual was to be con- sidered influential would be determined by the ... influence had to do with " local " or " cosmopolitan " matters . It was ... Influence : A Study of Interpersonal Influence and of Communications Behavior in a ...
Página 3
... personal influences . Voters made up their minds in such a way that , in the end , they conformed closely to the political climate of their social environment . And there was ample evidence that these decisions were strongly influenced ...
... personal influences . Voters made up their minds in such a way that , in the end , they conformed closely to the political climate of their social environment . And there was ample evidence that these decisions were strongly influenced ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women