Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
Dentro del libro
Resultados 6-10 de 86
Página xxiii
... role of the media is of- ten overlooked , or understated . Putnam ( 2001 ) , for example , despairs of the media as agents of information ; even worse , they keep people home . Civic affairs rest on the shoulders of television's ...
... role of the media is of- ten overlooked , or understated . Putnam ( 2001 ) , for example , despairs of the media as agents of information ; even worse , they keep people home . Civic affairs rest on the shoulders of television's ...
Página xxxi
... role . The single criterion is simply whether or not they reach large numbers of people who regularly listen to them — and , to some degree , are im- pressed with them . In a fourth group come people who might be called the " Lesser ...
... role . The single criterion is simply whether or not they reach large numbers of people who regularly listen to them — and , to some degree , are im- pressed with them . In a fourth group come people who might be called the " Lesser ...
Página xxxiii
... role of the Great Disciple or Great Disseminator , for example , in the permeation of ideas for a basic philosophical concept and their role in influencing opinions on the more " every - day matters " such as preferences in food ...
... role of the Great Disciple or Great Disseminator , for example , in the permeation of ideas for a basic philosophical concept and their role in influencing opinions on the more " every - day matters " such as preferences in food ...
Página 8
... role of small groups , we also made an inverse observation . Authors in this area had paid little attention to the way in which their work was related to the large body of knowledge concerning the mass media ; nor had they questioned ...
... role of small groups , we also made an inverse observation . Authors in this area had paid little attention to the way in which their work was related to the large body of knowledge concerning the mass media ; nor had they questioned ...
Página 9
... role than they do in Western society . As modern mass media gradually make their way into Middle and Far Eastern countries , our main topic can be studied under very promising research conditions . As a matter of fact , we soon realized ...
... role than they do in Western society . As modern mass media gradually make their way into Middle and Far Eastern countries , our main topic can be studied under very promising research conditions . As a matter of fact , we soon realized ...
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women