History of modern design : graphics and products since the Industrial Revolution

pt. I. Supply, demand, and design (1700-1865)

1. Demand and production

State-owned manufactories

Porcelain

The Guilds

The printer's art

2. Entrepreneurial efforts in Britain and elsewhere

Wedgwood, design, and antiquity

Commodities and the "fashionable"

The United States

3. Growing pains: expanding industry in the early Nineteenth Century

New materials and processes

Beyond the printed page

Wallpaper and fabric painting

4. Design, society, and standards

Early design reform

Reform and the Gothic revival

Henry Cole and the "Cole Group"

The Great Exhibition of 1851

Images for all

Popular graphics in the United States

A balance sheet of reform

pt. II. Arts, crafts, and machines (1866-1914)

5. The equality of the arts

Design reform and the Aesthetic Movement

The Aesthetic Movement in the United States

Dress

Design reform in France : L'Art Nouveau

Art Nouveau in print and in public

Glasgow : Charles Rennie Mackintosh

Austria

Belgium

Scandinavia, Eastern Europe, and the vernacular

Italy

6. The joy of work

Ruskin, Morris, and the Arts and Crafts Movement in Britain

Morris and socialism

Morris as publisher

The influence of William Morris in Britain

Craft and efficiency

Books, illustration, and type

The Arts and Crafts Movement in the US

Printing in the United States

Chicago and Frank Lloyd Wright

7. Mechanization and industry

Germany

The American system of manufacture and Fordism

Developments in merchandising, printing, and advertising

pt. III. After the World War I (1918-1944) : moderne, industry, and utopias

8. Paris and Art Moderne before and after World War I

Furniture and modern art

Glass and metal

The Paris Exposition of 1925

Mechanical beauty I : dynamism

Mechanical beauty II : classicism

9. The "first machine age" in Europe

De Stijl

Constructivism

The Bauhaus

Beyond the Bauhaus

The printing industry and the "new typography"

Britain and graphic design : a synthesis

Scandinavia

10. Art, design, and industry in the United States

Industrial design and Fordism

Case studies in American industrial design

The 1939 New York World's Fair

The United States and international modernism

Advertising art and the selling of modern design in the United States

Photography and graphic design

Industrial design and austerity

Graphic design during World War II. pt. IV. Humanism and luxury : international modernism and mass culture after World War II, 1945-1960

11. International modernism: from theory to practice

Promoting postwar design : art direction and the new advertising

Graphic design and technical information

Scandinavia and Britain

Italy

Germany

The International Graphic Style

Means and ends

Japan

Nakashima and nature

Japan : a summary

Design and corporate culture

Trademarks and beyond

12. Design and mass appeal : a culture of consumption

Detroit : transportation as symbol

Critics of styling

Resorts and luxury

Housing : suburbia, domesticity, and conformity

The elusive promise of mass culture

Beyond high and low art : revisiting the critique of mass culture

pt. V. Progress, protest, and pluralism 1960-2000

13. New materials, new products

Plastics and their progeny

Product housing

Sports : equipment and progress

Visual identity, information, and art direction

Laminated materials

Nature and craft

14. Dimensions of mass culture

Mass design and the home

Mass design : the fringes

Pop and protest

Graphics and the Underground

Anti-design in Italy

Radical reform : technology, safety, and the environment

15. Politics, pluralism, and postmodernism

Design and Postmodernism

Postmodern products

Postmodernism and resistance

16. Design in context: an act of balance

Consumption reform and social responsibility

Production technology : meanings of miniaturization

Design and softness

Graphic design in a digital age

Materials technology

Craft : the persistence of process

Conclusion : creativity, responsibility, and resilience